ABOUT

Joel Benay, Creative Director and Creative Strategist

I am Joel Benay, a Creative Director and Creative Strategist with a career creating brand-building ideas for major organizations including General Motors, the U.S. Navy and the U.S. Postal Service. I love being part of a team, building relationships and finding creative solutions to complex brand challenges.

I was recruited to Detroit to help start the General Motors
CRM / Loyalty Program. When the US Navy wanted someone to research the authentic naval experience, to help enroll potential new recruits, I was the first to volunteer to fly to a naval aircraft carrier—home to 5,000 servicemen and women. I interviewed them, brokebread at chow time
and engaged with the Navy Admirals.

Even though I am a Creative by trade, I will always be that
Sherlock Holmes at heart. I am naturally curious and digdeep to

find theunique and compelling ways that people lookat brands so

I can share those stories and create a voice inthe community.

CV

CREATIVE PHILOSOPHY